who we are | executive bios | dawn croft

Dawn E. Croft

Finance, Operations & Strategy

Our fearless leader and the founder of Consultants 2 Business is a straight shooter with more positive energy than a nine year old on chocolate. She sports a keen eye for business and a natural affinity for turning ideas into action. She's committed to maintaining a uniquely creative culture for Consultants 2 Business and likes the fact that people have called her “not your typical bean counter.” 

Ms. Croft has over 25 years of experience in finance and accounting and has served in a broad array of consulting, strategy, operations and finance roles. She began her career on Wall Street as an analyst and then becoming a business valuation, mergers and acquisition consultant.  She has held almost every position within finance eventually; progressing to role of VP Finance & CFO.  Prior to establishing her own consulting practice, which has focused on the high tech industry, Ms. Croft worked for such well known technology companies as Autodesk, BriteSmile, IBM/Mylex and Apple/NeXt, as well as, a number of software start-ups – all in senior executive roles.  She holds a B.S. degree in Economics from Rutgers University and has taken continuing education in the areas of accounting, strategic planning, quality programs (reaching level of coach), investor relations, mergers and acquisitions, and process improvement.  She is a member of the Institute of Management Consultants and has held memberships in the National Investor Relations Institute, the National Association of Stock Plan Professionals, the National Association of Female Executives, and Mentium, a mentoring group for high-potential women.

Ms. Croft found her way to Napa Valley in 1999 when she purchased a weekend place to get away and relax from the stresses of another Valley (Silicon). She moved to Napa full time in 2002, where she met her husband, Paul D. Croft, President and CEO of TForc Ventures and Croft Valuations. Like Dawn, Paul also had a prior international career in Finance. Together, they live with their three sons and the family dog just outside of Napa County.